Philosophy

Our Purpose

Lilac 11 is a beauty and wellness brand dedicated to self-care and personal growth. We have the tools you need to build a healthy mind, body, and spirit.

What We Believe

We believe the transitions, the in-between moments, are the opportunities for self-care and mindfulness. These moments serve as a time to prepare for what’s next and to show up as your best self.

Create your moment.

We believe in creating moments of pause; that a 30-second practice of conscious breathing can lead to a state of true presence and well-being.

Be your best self.

Acknowledging your emotions gives you the power to be in charge of your actions and reactions. We want you to feel good about how you show up for yourself, your loved ones and everyone you encounter every day.

Live fully.

We believe in living with intention and purpose. Creating presence allows you to engage with the world around you and ensure you never miss the magic moments.

Take a
Moment

We are all about the personal growth that comes from moments spent being truly present.

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